Upcoming lecture: How do standardisation, digitalisation and artificial intelligence shape contemporary society?

As part of the institutional DIGI-HR project and the doctoral programmes at the Faculty of Croatian Studies, University of Zagreb, on Monday, 15 June 2026 at 16:00, in the Faculty of Croatian Studies Library, a guest lecture will be delivered by Dong-Hyu Kim from the Adam Smith Business School at the University of Glasgow.The lecture, entitled ‘Coding the Social: Standardisation and Digitalisation through the Lens of Luhmann's Social Systems Theory’ , focuses on analysing standardisation and digitalisation through Niklas Luhmann's social systems theory. Particular emphasis will be placed on the role of standards, digital technologies and artificial intelligence in shaping contemporary social and organisational processes, and on their impact on innovation, technology management and digital transformation.

About Dong-Hyu Kim

Associate Professor Dong-Hyu Kim is a Senior Lecturer in Management at the Adam Smith Business School, University of Glasgow, and a member of its Innovation, Strategy and Operations research cluster. He obtained his PhD in Strategy and Organisation at Yonsei University in South Korea, where he received the prestigious Global PhD Fellowship.

His research interests include standardisation, digital technology policy, AI governance, innovation, patents, development strategies and entrepreneurial ecosystems, with a particular focus on applying Niklas Luhmann's social systems theory to the study of technology and standardisation.

He has worked as a visiting researcher at prestigious institutions and authored numerous academic papers published in leading international journals. His recent research focuses on symbolic trust in AI governance, users' interactions with generative artificial intelligence, and the relationship between standardisation and innovation.

He currently serves as Associate Editor of the journal Kybernetes, contributing to the development of systems-theoretical approaches to studying technology, innovation and digital transformation.

We invite students, doctoral researchers, teaching staff and researchers to attend the lecture and join the discussion on contemporary challenges in standardisation, digitalisation and artificial intelligence.